There is a great discussion going on in marketing circles since Coca Cola let go of their Chief Marketing Officer and then shifted to a Chief Growth Officer (CGO) position. Falling revenue pushed the company to connect revenue growth strategy, product, marketing, sales and digital marketing to achieve measurable targets. The marketing industry is acknowledging that the CGO role is the trend of the future. If this CGO trend is a surprise to you then read the articles below to understand this more holistic approach to revenue growth.
Marketing Profs gives you their five components of the CGO role click here.
Read the much shorter comments by Type A Communications that hits the key points of the CGO mindset. click here
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Developing Business Growth Practices for Real People
I'm a Business Growth Consultant who wants to help the vast majority of small and mid-size businesses to grow. This blog shares content, resources and tools for business owners. Look for guest blog posts on related topics.