Business Growth Programs are for CEOs who learn best in an interactive peer group experience.
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In our welcoming, high energy and innovative group programs be able to address these challenges...
Be the company that grows in good and tough times.
Darlene thinks out of the box and stimulates you as a workshop participant to do the same. She gets to the root of "what are you selling" and enables business owners to define their own unique strengths--and in do doing, urns the lens through the client's eyes. The gift is that "aha" moment, where we can see ourselves from a new distance. I recommend her work!
Kelley Flynn, Kelley Flynn Design
For references, program outlines, schedule dates and other details, contact Darlene Crane by email or at 510 908.0762
- I'm not sure what I know and don't know to sustain growth year over year
- My efforts to market myself, use social media and blogging aren't generating good leads or closed business
- I see a great business opportunities for growth and I want to stay involved in my community, I get stuck in the middle
- I have products ready to sell
- I need more sophisticated tools in management, decision making and leadership now that my company is growing
Be the company that grows in good and tough times.
Darlene thinks out of the box and stimulates you as a workshop participant to do the same. She gets to the root of "what are you selling" and enables business owners to define their own unique strengths--and in do doing, urns the lens through the client's eyes. The gift is that "aha" moment, where we can see ourselves from a new distance. I recommend her work!
Kelley Flynn, Kelley Flynn Design
For references, program outlines, schedule dates and other details, contact Darlene Crane by email or at 510 908.0762
The 2017 Business Growth Programs
Building Successful Patterns of Growth into Your Business
Fall 2017
Through this series of six one-hour webinars and two hours of individual video-conference advising be able to define and start implementing your number one growth strategy. This program is designed for companies under $1,000,000 who are committed to growing their business, meet corporate contracting and bank credit requirements to grow and create jobs locally. After this program be able to:
Each participant receives and uses:
The program has elevated our business beyond just a more competitive architecture firm, we have developed skills in the program that have elevated us as a visible business on every level. Our goals are not longer to just maintain but to grow, create job and make a place in the Oakland community.
Carrie Shores, Partner, LarsonShores Architecture and Interior Design
This program is based on our signature micro-business growth programs that have over a decade of research and refinement especially for micro businesses under five to seven years in full time operations. We welcome all to participate and the prgrams are particularly beneficial to women and diverse entrepreneurs.
Registration opens the end of August.
Through this series of six one-hour webinars and two hours of individual video-conference advising be able to define and start implementing your number one growth strategy. This program is designed for companies under $1,000,000 who are committed to growing their business, meet corporate contracting and bank credit requirements to grow and create jobs locally. After this program be able to:
- Use repeatable tools for strategic thinking, business growth strategy, decision making and project leadership to hit your targets
- Set up your #1 strategy to generate more ideal customers and good revenue
- Share your vision of successful growth and success with staff, customers and partners
- Make the decisions necessary to meet corporate and bank requirements to perform at higher levels and reduce risk
- Lead projects to completion, measurable results and responsible outcomes
- Evaluate success of your strategic growth efforts and improve results from the next cycle of growth
Each participant receives and uses:
- The Business Growth Success Checklist
- Great Decisions Framework materials of strategic growth patterns and tools customized to their business needs and work style
- Two hours of advising on executive development, project and tool implementation acoss your company
- Membership in The CraneWorks network
The program has elevated our business beyond just a more competitive architecture firm, we have developed skills in the program that have elevated us as a visible business on every level. Our goals are not longer to just maintain but to grow, create job and make a place in the Oakland community.
Carrie Shores, Partner, LarsonShores Architecture and Interior Design
This program is based on our signature micro-business growth programs that have over a decade of research and refinement especially for micro businesses under five to seven years in full time operations. We welcome all to participate and the prgrams are particularly beneficial to women and diverse entrepreneurs.
Registration opens the end of August.
Making the Great Decisions that Grow Your Business
Be one of the top 25% or higher of companies that actually set strategic goals, allocate budget to achieve those goals, prioritize and implement top projects that deliver measurable end results (McKinsey & Co). Be able to market, promote and sell your company and products with strategies to win contracts with ideal customers and take major growth steps. Make the right decisions, at the right time to complete growth projects that deliver results. Be more confident in company capacity to hit and maintain key performance targets.
Who Should Participate: Owners/CEO's/Corporate Contractors leading companies with
Program Structure: Participants receive 24 hours of interactive cohort group content working sessions combined with four hours of individual growth advising sessions. The goal is to help the top executive leader and team lead and operate more strategically to sustain growth in the short and long-term.
Program graduates are able to:
By participating in the program Winning Strategies was able to be much more competitive in the bidding process. By clarifying the value proposition of the company ... we were able to partner with a leading prime contractor to win the redesign of a major public agency website. We are now responding aggressively to RFPS for larger opportunities.
Cynthia Mackey, CEO, Winning Strategies
Contact Darlene Crane or call 510.908.0762 for the complete program description, application, pricing and payment options and arrange an interview for 2017-18 programs (links)
Registration will open in late August
Who Should Participate: Owners/CEO's/Corporate Contractors leading companies with
- Average gross revenue about $500,000-$20,000,000
- In full time business operations for two to fifteen years or more
- Have strategic need to generate more revenue from your product(s) to grow the business
- Have product ideas, strategies or prototypes to drive growth
- Your industry and customer base may be changing
- You want a stronger team and performance culture and results for your company
- The owner wants to sustain growth generate financial resources to support the family and a greater purpose.
Program Structure: Participants receive 24 hours of interactive cohort group content working sessions combined with four hours of individual growth advising sessions. The goal is to help the top executive leader and team lead and operate more strategically to sustain growth in the short and long-term.
Program graduates are able to:
- Build on your strengths, best practices and results of current growth efforts
- Develop a compelling future vision of a high performing company that completes annual cycle(s) of business growth
- Set strategic goals and priorities with defined targets for success
- Gain insight into yourself as the top executive and leader who shapes the culture and performance level of the company
- With your adviser and team introduce patterns of successful growth and performance across your company that
- Strengthen financial results and position
- Focus product marketing, development, ongoing releases on value to customers
- Connect with your customers through a valued customer experience
- Manage people and technology as valued assets not just expenses
- Develop your decision processes to grow company value in the short- and long-term
- Manage trade-offs between revenue and performance targets and greater purpose
- Strengthen your public presence and influence through your networks to increase company public visibility and influence
By participating in the program Winning Strategies was able to be much more competitive in the bidding process. By clarifying the value proposition of the company ... we were able to partner with a leading prime contractor to win the redesign of a major public agency website. We are now responding aggressively to RFPS for larger opportunities.
Cynthia Mackey, CEO, Winning Strategies
Contact Darlene Crane or call 510.908.0762 for the complete program description, application, pricing and payment options and arrange an interview for 2017-18 programs (links)
Registration will open in late August
Product Development and Management for Independent Companies
New program coming in 2018!
Registration to open in October 2017
Audience: CEOs, CGOs, CMOs and Senior Product Managers in Independent Product Companies (maybe customized for innovative units of corporations)
Product Development is one of the most powerful and complex growth strategies. About 45% of product development efforts are successful for domestic products. Less than 15% of international product introductions are successful (McKinsey & Company.) As an independent business you don’t have the big budgets and reserves corporations have to invest in product market research, design, development, distribution and ongoing releases. Independent owners are more likely to aim for profitability and make decisions consistent with your business ethics and individual values. It can be stressful and risky to make the tough decisions on tradeoffs and prioritization of resources without a decision process developed to support business decisions where values and greater purpose are important components. The Great Decisions Framework and our experienced advisers are intended to help you make decisions to achieve financial and non-financial results and outcomes. Key topics are:
Contact Darlene Crane or call 510.908.0762 for program description and other details
Registration to open in October 2017
Audience: CEOs, CGOs, CMOs and Senior Product Managers in Independent Product Companies (maybe customized for innovative units of corporations)
Product Development is one of the most powerful and complex growth strategies. About 45% of product development efforts are successful for domestic products. Less than 15% of international product introductions are successful (McKinsey & Company.) As an independent business you don’t have the big budgets and reserves corporations have to invest in product market research, design, development, distribution and ongoing releases. Independent owners are more likely to aim for profitability and make decisions consistent with your business ethics and individual values. It can be stressful and risky to make the tough decisions on tradeoffs and prioritization of resources without a decision process developed to support business decisions where values and greater purpose are important components. The Great Decisions Framework and our experienced advisers are intended to help you make decisions to achieve financial and non-financial results and outcomes. Key topics are:
- Envisioning the future and seek out product opportunities others overlook
- Confirm your company is uniquely qualified to develop and deliver the product(s)
- Using design thinking efficiently and effectively in an independent company
- Estimate the future value of the company as you estimate time, money and resources to launch and promote the product
- Make awareness to shifting demographics a competitive advantage in product line and portfolio expansion
- Enhance the total customer experience consistently across your whole company
- Reduce the risks of public visibility through effective and meaningful communication and collaboration across the company
- Plan for exit and identifying the right buyer of products or company or grantee of assets
Contact Darlene Crane or call 510.908.0762 for program description and other details
The CraneWorks Network & Events
Clients who have completed a Business Growth Studio program or TCW Consulting project become part of our network and community. We'll be rolling out events and presentations that you'll want to be a part of—details to be announced.
